Web content quality model for massive open online course
Despite its popularity and acceptance since introduced in 2008, the Massive Open Online Course (MOOC) has faced a number of criticisms regarding its content weaknesses such as lack of clarity, unstructured, poor design and ignorance of learner’s diversity. This is due to the lack of understanding...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/97935/1/FSKTM%202021%203%20-%20IR.1.pdf |
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| Summary: | Despite its popularity and acceptance since introduced in 2008, the Massive
Open Online Course (MOOC) has faced a number of criticisms regarding its
content weaknesses such as lack of clarity, unstructured, poor design and
ignorance of learner’s diversity. This is due to the lack of understanding among
content providers about the quality aspects that contribute to web content. There
are number of previous efforts to improve the quality of MOOC, but none were
focused on the web content quality from the view of content providers or experts.
As a result, most of the internal quality factors were neglected while the
operational definition for the MOOC content quality factors is not well-defined.
Therefore, this research proposes a web content quality model for MOOC to be
referred by the content provider to develop quality MOOC content. In addition, it
is as guidance to determine the quality of a MOOC web content. The model
which is based on 7C’s Model for Learning Design Framework was initially
developed with the determination of quality factors derived from content analysis
involving systematic review on literatures, quality factors combination and
categorization. The model was then validated by content providers and experts,
which involved content validity test, pretesting and survey on acceptability. Data
was analyzed using the Rasch Model on its ability to simplify measurement by
converting ordinal data to intervals, besides anticipates data fitness statistically.
The analysis showed that 52 quality factors along with nine categories were
accepted in determining the web content quality for MOOC. In order to measure
the model acceptance in a real-world application, the tool which automates the
analysis and evaluation of the web content quality for MOOC based on the
quality model was developed named MOOC Content Quality Assessment Tool
(MOCQAT). MOCQAT was utilized by 42 stakeholders in UPSI as a case study
before their acceptance was confirmed through the technology acceptance test.
As a contribution, this research produced a comprehensive web content quality
model for MOOC along with the definitions and measurement attributes from the
perspective of content providers and experts, which is the first to be developed.
The acceptability of the model by stakeholders is also proven by the
development and technology acceptance test of MOCQAT. |
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