Explicating meanings of counterfeit branded fashion goods consumption through phenomenological lens among young adult consumers

This thesis explored the meaning of counterfeit consumption activity, as well as how this consumption practice fulfilled the psychological needs and life goals pursuits of young adult consumers from the interpretive point of view. Consumption experiences of 12 consumers gathered through in-depth int...

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Bibliographic Details
Main Author: Rosely, Nurhidayah
Format: Thesis
Published: 2021
Online Access:http://psasir.upm.edu.my/id/eprint/99353/1/NURHIDAYAH%20BINTI%20ROSELY%20-%20IR.pdf
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