Factors influencing mobile shoppers’ satisfaction and repurchase intention in mobile shopping in Malaysia

Factors influencing mobile shoppers’ satisfaction and repurchase intention in mobile shopping in Malaysia

The growth of mobile shopping is causing consumers to change their shopping behaviour. It is essential to understand the factors of repurchase intention on the mobile shopping context. However, there are some issues arise such as bad reviews on the quality of mobile website or app service, high risk...

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書目詳細資料
主要作者:	Mohd Paiz, Nur Ain
格式:	Thesis
語言:	English
出版:	2021
主題:	Mobile commerce - Malaysia Consumer behavior - Malaysia Consumer satisfaction - Case studies
在線閱讀:	http://psasir.upm.edu.my/id/eprint/99356/1/NUR%20AIN%20THESIS%20MANUSCRIPT%20-%20IR.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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