Rapport management in hotel responses to online reviews in Malaysia

Digital technology has permitted an immense transformation in both modes and ease of communication. The development of web-based technologies such as the internet has increased the popularity of the marketing strategy of electronic Word-of-Mouth (eWOM) via online reviews, which have a major impact o...

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Bibliographic Details
Main Author: Taw, Ly Wen
Format: Thesis
Published: 2021
Online Access:http://psasir.upm.edu.my/id/eprint/99561/1/TAW%20LY%20WEN%20-%20IR.pdf
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