Rapport management in hotel responses to online reviews in Malaysia

Rapport management in hotel responses to online reviews in Malaysia

Digital technology has permitted an immense transformation in both modes and ease of communication. The development of web-based technologies such as the internet has increased the popularity of the marketing strategy of electronic Word-of-Mouth (eWOM) via online reviews, which have a major impact o...

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书目详细资料
主要作者:	Taw, Ly Wen
格式:	Thesis
语言:	English
出版:	2021
主题:	Communication in management Business communication Management
在线阅读:	http://psasir.upm.edu.my/id/eprint/99561/1/TAW%20LY%20WEN%20-%20IR.pdf
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