Rapport management in hotel responses to online reviews in Malaysia
Digital technology has permitted an immense transformation in both modes and ease of communication. The development of web-based technologies such as the internet has increased the popularity of the marketing strategy of electronic Word-of-Mouth (eWOM) via online reviews, which have a major impact o...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
2021
|
| 主题: | |
| 在线阅读: | http://psasir.upm.edu.my/id/eprint/99561/1/TAW%20LY%20WEN%20-%20IR.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
成为第一个发表评论!