Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.

Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.

Peranan niat kelakuan membeli adalah mustahak kepada pemasar untuk memastikan kejayaan sesebuah organisasi. Oleh itu, tujuan penyelidikan ini adalah untuk menentukan faktor-faktor yang mempengaruhi niat kelakuan membeli dari perspektif pelanggan. Knowing the role of purchase intention is undeniab...

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Bibliographic Details
Main Author: Hashim, Noor Azmi
Format: Thesis
Language:English
Published: 2008
Subjects:
HD28-70 Management
Industrial Management
Online Access:http://eprints.usm.my/10349/1/PURCHASE_INTENTION_OF_DISTANCE_LEARNING_STUDENT_TOWARDS_PROTON_BRAND%E2%80%99S_CAR_PRODUCT_CUES_ATTITUDE_AND_ETHNOCENTRISM.pdf
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http://eprints.usm.my/10349/1/PURCHASE_INTENTION_OF_DISTANCE_LEARNING_STUDENT_TOWARDS_PROTON_BRAND%E2%80%99S_CAR_PRODUCT_CUES_ATTITUDE_AND_ETHNOCENTRISM.pdf

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