Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
Peranan niat kelakuan membeli adalah mustahak kepada pemasar untuk memastikan kejayaan sesebuah organisasi. Oleh itu, tujuan penyelidikan ini adalah untuk menentukan faktor-faktor yang mempengaruhi niat kelakuan membeli dari perspektif pelanggan. Knowing the role of purchase intention is undeniab...
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2008
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my-usm-ep.103492018-04-06T01:58:56Z Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism. 2008-12 Hashim, Noor Azmi HD28-70 Management. Industrial Management Peranan niat kelakuan membeli adalah mustahak kepada pemasar untuk memastikan kejayaan sesebuah organisasi. Oleh itu, tujuan penyelidikan ini adalah untuk menentukan faktor-faktor yang mempengaruhi niat kelakuan membeli dari perspektif pelanggan. Knowing the role of purchase intention is undeniably important to marketers as a determinant of success. To ensure success, an understanding of purchase intention is vital. The purpose of this research is to determine the factors that influence purchase intention from the perspective of consumers. 2008-12 Thesis http://eprints.usm.my/10349/ http://eprints.usm.my/10349/1/PURCHASE_INTENTION_OF_DISTANCE_LEARNING_STUDENT_TOWARDS_PROTON_BRAND%E2%80%99S_CAR_PRODUCT_CUES_ATTITUDE_AND_ETHNOCENTRISM.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HD28-70 Management Industrial Management |
| spellingShingle |
HD28-70 Management Industrial Management Hashim, Noor Azmi Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism. |
| description |
Peranan niat kelakuan membeli adalah mustahak kepada pemasar untuk memastikan kejayaan sesebuah organisasi. Oleh itu, tujuan penyelidikan ini adalah untuk menentukan faktor-faktor yang mempengaruhi niat kelakuan membeli dari perspektif pelanggan.
Knowing the role of purchase intention is undeniably important to marketers as a determinant of success. To ensure success, an understanding of purchase intention is vital. The purpose of this research is to determine the factors that influence purchase intention from the perspective of consumers.
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| format |
Thesis |
| qualification_name |
Doctor of Philosophy (PhD.) |
| qualification_level |
Doctorate |
| author |
Hashim, Noor Azmi |
| author_facet |
Hashim, Noor Azmi |
| author_sort |
Hashim, Noor Azmi |
| title |
Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism. |
| title_short |
Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism. |
| title_full |
Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism. |
| title_fullStr |
Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism. |
| title_full_unstemmed |
Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism. |
| title_sort |
purchase intention of distance learning student towards proton brand's car : product cues, attitude and ethnocentrism. |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Pengurusan |
| publishDate |
2008 |
| url |
http://eprints.usm.my/10349/1/PURCHASE_INTENTION_OF_DISTANCE_LEARNING_STUDENT_TOWARDS_PROTON_BRAND%E2%80%99S_CAR_PRODUCT_CUES_ATTITUDE_AND_ETHNOCENTRISM.pdf |
| _version_ |
1747819847865073664 |