Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
Peranan niat kelakuan membeli adalah mustahak kepada pemasar untuk memastikan kejayaan sesebuah organisasi. Oleh itu, tujuan penyelidikan ini adalah untuk menentukan faktor-faktor yang mempengaruhi niat kelakuan membeli dari perspektif pelanggan. Knowing the role of purchase intention is undeniab...
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Main Author: | Hashim, Noor Azmi |
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Format: | Thesis |
Language: | English |
Published: |
2008
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Subjects: | |
Online Access: | http://eprints.usm.my/10349/1/PURCHASE_INTENTION_OF_DISTANCE_LEARNING_STUDENT_TOWARDS_PROTON_BRAND%E2%80%99S_CAR_PRODUCT_CUES_ATTITUDE_AND_ETHNOCENTRISM.pdf |
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