The Sustainability of Protex and Palmolive in Singapore and Malaysia
The purpose of the case study is to seek for ways to produce transformative results that dramatically would change the branding of Protex and Palmolive brand in Malaysia and Singapore.
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Online Access: | http://eprints.usm.my/23709/1/AGW623_Colgate_Palmolive_Update-MC.pdf |
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my-usm-ep.237092017-04-17T05:08:48Z The Sustainability of Protex and Palmolive in Singapore and Malaysia 2010 Poh Su Ying, Racheal HF5001-6182 Business The purpose of the case study is to seek for ways to produce transformative results that dramatically would change the branding of Protex and Palmolive brand in Malaysia and Singapore. 2010 Thesis http://eprints.usm.my/23709/ http://eprints.usm.my/23709/1/AGW623_Colgate_Palmolive_Update-MC.pdf application/pdf en public masters Universiti Sains malaysia Graduate School of Business |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business Poh Su Ying, Racheal The Sustainability of Protex and Palmolive in Singapore and Malaysia |
| description |
The purpose of the case study is to seek for ways to produce transformative results that dramatically would change the branding of Protex and Palmolive brand in Malaysia and Singapore.
|
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Poh Su Ying, Racheal |
| author_facet |
Poh Su Ying, Racheal |
| author_sort |
Poh Su Ying, Racheal |
| title |
The Sustainability of Protex and Palmolive in Singapore and Malaysia |
| title_short |
The Sustainability of Protex and Palmolive in Singapore and Malaysia |
| title_full |
The Sustainability of Protex and Palmolive in Singapore and Malaysia |
| title_fullStr |
The Sustainability of Protex and Palmolive in Singapore and Malaysia |
| title_full_unstemmed |
The Sustainability of Protex and Palmolive in Singapore and Malaysia |
| title_sort |
sustainability of protex and palmolive in singapore and malaysia |
| granting_institution |
Universiti Sains malaysia |
| granting_department |
Graduate School of Business |
| publishDate |
2010 |
| url |
http://eprints.usm.my/23709/1/AGW623_Colgate_Palmolive_Update-MC.pdf |
| _version_ |
1747819884644925440 |