Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah

Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah

Kajian ini bertujuan membandingkan persepsi kualiti di antara Perusahaan Mikro Kecil dan Sederhana (Micro-Small and Medium Enterprises/MSMEs) yang merupakan pengeluar kuih bahulu tempatan serta pengguna mereka dalam konteks kualiti objektif (dimensi sensori, fungsian dan simbolik) dan kualiti ditang...

Full description

Saved in:
Bibliographic Details
Main Author: Mudor, Hamdia
Format: Thesis
Language:English
Published: 2010
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/23967/1/COMPARISON_OF_QUALITY_PERCEPTION_AN_ANALYSIS_OF_LOCAL_TRADITIONAL_SNACK_FOOD_IN_PENANG_PERLIS_AND_KEDAH.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-usm-ep.23967
record_format uketd_dc
spelling my-usm-ep.239672017-04-17T06:23:50Z Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah 2010 Mudor, Hamdia HF5001-6182 Business Kajian ini bertujuan membandingkan persepsi kualiti di antara Perusahaan Mikro Kecil dan Sederhana (Micro-Small and Medium Enterprises/MSMEs) yang merupakan pengeluar kuih bahulu tempatan serta pengguna mereka dalam konteks kualiti objektif (dimensi sensori, fungsian dan simbolik) dan kualiti ditanggap (atribut intrinsik and ekstrinsik). This study seeks to compare the quality perception between MSMEs (Micro-Small and Medium Enterprises) which are local bahulu food producers and their consumers in terms of objective quality (sensory, functional and symbolic dimensions) and perceived quality (intrinsic and extrinsic attributes). 2010 Thesis http://eprints.usm.my/23967/ http://eprints.usm.my/23967/1/COMPARISON_OF_QUALITY_PERCEPTION_AN_ANALYSIS_OF_LOCAL_TRADITIONAL_SNACK_FOOD_IN_PENANG_PERLIS_AND_KEDAH.pdf application/pdf en public phd doctoral USM Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Mudor, Hamdia
Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah
description Kajian ini bertujuan membandingkan persepsi kualiti di antara Perusahaan Mikro Kecil dan Sederhana (Micro-Small and Medium Enterprises/MSMEs) yang merupakan pengeluar kuih bahulu tempatan serta pengguna mereka dalam konteks kualiti objektif (dimensi sensori, fungsian dan simbolik) dan kualiti ditanggap (atribut intrinsik and ekstrinsik). This study seeks to compare the quality perception between MSMEs (Micro-Small and Medium Enterprises) which are local bahulu food producers and their consumers in terms of objective quality (sensory, functional and symbolic dimensions) and perceived quality (intrinsic and extrinsic attributes).
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Mudor, Hamdia
author_facet Mudor, Hamdia
author_sort Mudor, Hamdia
title Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah
title_short Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah
title_full Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah
title_fullStr Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah
title_full_unstemmed Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah
title_sort comparison of quality perception: an analysis of local traditional snack food in penang, perlis and kedah
granting_institution USM
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2010
url http://eprints.usm.my/23967/1/COMPARISON_OF_QUALITY_PERCEPTION_AN_ANALYSIS_OF_LOCAL_TRADITIONAL_SNACK_FOOD_IN_PENANG_PERLIS_AND_KEDAH.pdf
_version_ 1747819891684016128

Similar Items