Examining The Extent Of Behavior-Based Sales Management Control Strategy In Hotel Industry In Penang
Kajian ini bertujuan untuk mengkaji tahap strategi kawalan pengurusan pemasaran berdasarkan perlakuan terhadap prestasi dan kelakuan kakitangan jualan. This study aims to examine the extent of behavior-based sales management control strategy on salesperson behavior...
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| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://eprints.usm.my/25368/1/EXAMINING_THE_EXTENT_OF_BEHAVIOR-BASED_SALES_MANAGEMENT.pdf |
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