Factors that influence customers to pay more for environmentally friendly products (going green) in Universiti Sains Malaysia
A variety of environmental problems now affect our entire world.
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Online Access: | http://eprints.usm.my/25377/1/FACTORS_THAT_INFLUENCE_CUSTOMERS_TO_PAY_MORE_FOR_ENVIRONMENTALLY_FRIENDLY.pdf |
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