Factors that influence customers to pay more for environmentally friendly products (going green) in Universiti Sains Malaysia

A variety of environmental problems now affect our entire world.

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Bibliographic Details
Main Author: Alodini, Akram Ahmed
Format: Thesis
Language:English
Published: 2008
Subjects:
Online Access:http://eprints.usm.my/25377/1/FACTORS_THAT_INFLUENCE_CUSTOMERS_TO_PAY_MORE_FOR_ENVIRONMENTALLY_FRIENDLY.pdf
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