Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island

Walaupun sokongan klinikal tentang keperluan suplemen pemakanan untuk kesihatan adalah terhad, pembeliannya semakin meningkat. Purchase of dietary supplement products is increasing despite the lack of clinical evidence to support health needs for consumption.

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Bibliographic Details
Main Author: Ooi, Say Keat
Format: Thesis
Published: 2009
Online Access:http://eprints.usm.my/25496/1/FACTORS_INFLUENCING_CONSUMER_PURCHASE_INTENTION_OF.pdf
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