Organizational, Marketing Resource Profile And Export Performance

Organizational, Marketing Resource Profile And Export Performance

The most common question that has attracted much attention among scholars and practitioners is why some firms perform better while others do not. To probe further, this dissertation is prepared by focusing on the key determinants of exporting firm performance. In spite of numerous literature on this...

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Main Author: Saban, Gluma
Format: Thesis
Language:English
Published: 2005
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/25596/1/ORGANIZATIONAL%2C_MARKETING_RESOURCE_PROFILE_AND_EXPORT_PERFORMANCE.pdf
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id my-usm-ep.25596
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spelling my-usm-ep.255962020-10-07T06:41:55Z Organizational, Marketing Resource Profile And Export Performance 2005 Saban, Gluma HF5001-6182 Business The most common question that has attracted much attention among scholars and practitioners is why some firms perform better while others do not. To probe further, this dissertation is prepared by focusing on the key determinants of exporting firm performance. In spite of numerous literature on this subject, a need remains for investigating the performance of Malaysian exporting manufacturing firms. This study examines two determinants of export success: the organizational resource profile and marketing resource profile of the firm. This research explores the relationships among the firms’ resources, the firms’ external factors and export performance. 2005 Thesis http://eprints.usm.my/25596/ http://eprints.usm.my/25596/1/ORGANIZATIONAL%2C_MARKETING_RESOURCE_PROFILE_AND_EXPORT_PERFORMANCE.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Saban, Gluma
Organizational, Marketing Resource Profile And Export Performance
description The most common question that has attracted much attention among scholars and practitioners is why some firms perform better while others do not. To probe further, this dissertation is prepared by focusing on the key determinants of exporting firm performance. In spite of numerous literature on this subject, a need remains for investigating the performance of Malaysian exporting manufacturing firms. This study examines two determinants of export success: the organizational resource profile and marketing resource profile of the firm. This research explores the relationships among the firms’ resources, the firms’ external factors and export performance.
format Thesis
qualification_level Master's degree
author Saban, Gluma
author_facet Saban, Gluma
author_sort Saban, Gluma
title Organizational, Marketing Resource Profile And Export Performance
title_short Organizational, Marketing Resource Profile And Export Performance
title_full Organizational, Marketing Resource Profile And Export Performance
title_fullStr Organizational, Marketing Resource Profile And Export Performance
title_full_unstemmed Organizational, Marketing Resource Profile And Export Performance
title_sort organizational, marketing resource profile and export performance
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2005
url http://eprints.usm.my/25596/1/ORGANIZATIONAL%2C_MARKETING_RESOURCE_PROFILE_AND_EXPORT_PERFORMANCE.pdf
_version_ 1747819944988377088

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