Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions
The growing importance of higher education (Mahdzan & Fauziah, 1999) with the rapid growth of student enrollments is expected to increase the textbooks purchase in higher education market. However, the textbook sales seem to be much lower than the expected. This study undertakes to explore the c...
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| Format: | Thesis |
| Language: | English |
| Published: |
2004
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| Online Access: | http://eprints.usm.my/25777/1/FACTORS_INFLUENCING_STUDENT%E2%80%99S_BOOKS_BUYING_BEHAVIOR_IN_MALAYSIA_HIGHER_LEARNING_INSTITUTIONS.pdf |
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