Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions

The growing importance of higher education (Mahdzan & Fauziah, 1999) with the rapid growth of student enrollments is expected to increase the textbooks purchase in higher education market. However, the textbook sales seem to be much lower than the expected. This study undertakes to explore the c...

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Main Author:	Teh, Teik Lee
Format:	Thesis
Language:	English
Published:	2004
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25777/1/FACTORS_INFLUENCING_STUDENT%E2%80%99S_BOOKS_BUYING_BEHAVIOR_IN_MALAYSIA_HIGHER_LEARNING_INSTITUTIONS.pdf
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id	my-usm-ep.25777
record_format	uketd_dc
spelling	my-usm-ep.257772020-10-07T02:23:59Z Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions 2004 Teh, Teik Lee HF5001-6182 Business The growing importance of higher education (Mahdzan & Fauziah, 1999) with the rapid growth of student enrollments is expected to increase the textbooks purchase in higher education market. However, the textbook sales seem to be much lower than the expected. This study undertakes to explore the current level and patterns of textbook purchase and the influence of external market factors on student’s books buying in public and private institutions in Malaysia. The theoretical framework adapted from Cohen’s (1991) buying decision process model proposed hypotheses to assess the relationship between the 4Ps and substitutions and the books purchased. 2004 Thesis http://eprints.usm.my/25777/ http://eprints.usm.my/25777/1/FACTORS_INFLUENCING_STUDENT%E2%80%99S_BOOKS_BUYING_BEHAVIOR_IN_MALAYSIA_HIGHER_LEARNING_INSTITUTIONS.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Teh, Teik Lee Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions
description	The growing importance of higher education (Mahdzan & Fauziah, 1999) with the rapid growth of student enrollments is expected to increase the textbooks purchase in higher education market. However, the textbook sales seem to be much lower than the expected. This study undertakes to explore the current level and patterns of textbook purchase and the influence of external market factors on student’s books buying in public and private institutions in Malaysia. The theoretical framework adapted from Cohen’s (1991) buying decision process model proposed hypotheses to assess the relationship between the 4Ps and substitutions and the books purchased.
format	Thesis
qualification_level	Master's degree
author	Teh, Teik Lee
author_facet	Teh, Teik Lee
author_sort	Teh, Teik Lee
title	Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions
title_short	Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions
title_full	Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions
title_fullStr	Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions
title_full_unstemmed	Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions
title_sort	factors influencing student’s books buying behavior in malaysia higher learning institutions
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2004
url	http://eprints.usm.my/25777/1/FACTORS_INFLUENCING_STUDENT%E2%80%99S_BOOKS_BUYING_BEHAVIOR_IN_MALAYSIA_HIGHER_LEARNING_INSTITUTIONS.pdf
_version_	1747819961585238016

Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions

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