Factors That Influence Muslim Consumers Preference Towards Islamic Banking Products Or Facilities - Theory Of Reasoned Action

The purpose of this study is to identify the determinants of Muslim consumers’ intention whether to engage in Islamic banking facilities or not to engage. Ajzen and Fishbein’s (1980) Theory of Reasoned Action was used as a basis for this study. The theory posits that the immediate determinant of beh...

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Bibliographic Details
Main Author: Jahya, Noresma
Format: Thesis
Published: 2004
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