Factors That Influence Muslim Consumers Preference Towards Islamic Banking Products Or Facilities - Theory Of Reasoned Action
The purpose of this study is to identify the determinants of Muslim consumers’ intention whether to engage in Islamic banking facilities or not to engage. Ajzen and Fishbein’s (1980) Theory of Reasoned Action was used as a basis for this study. The theory posits that the immediate determinant of beh...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
2004
|
| 主题: | |
| 在线阅读: | http://eprints.usm.my/25782/1/FACTORS_THAT_INFLUENCE_MUSLIM_CONSUMERS_PREFERENCE_TOWARDS_ISLAMIC_BANKING_PRODUCTS_OR_FACILITIES_-_THEORY_OF_REASONED_ACTION.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
| id |
my-usm-ep.25782 |
|---|---|
| record_format |
uketd_dc |
| spelling |
my-usm-ep.257822020-10-07T02:22:49Z Factors That Influence Muslim Consumers Preference Towards Islamic Banking Products Or Facilities - Theory Of Reasoned Action 2004 Jahya, Noresma HF Commerce The purpose of this study is to identify the determinants of Muslim consumers’ intention whether to engage in Islamic banking facilities or not to engage. Ajzen and Fishbein’s (1980) Theory of Reasoned Action was used as a basis for this study. The theory posits that the immediate determinant of behavior is intention. Intention is determined by the weighted attitude toward the behavior and the weighted subjective norm. The variables under studied in this research were actual behavior, intention, attitude toward the behavior, subjective norm, and the external variables i.e. knowledge and religiosity. Combination of beliefs, evaluations, and motivation to comply determined attitude and subjective norm towards behavior. 2004 Thesis http://eprints.usm.my/25782/ http://eprints.usm.my/25782/1/FACTORS_THAT_INFLUENCE_MUSLIM_CONSUMERS_PREFERENCE_TOWARDS_ISLAMIC_BANKING_PRODUCTS_OR_FACILITIES_-_THEORY_OF_REASONED_ACTION.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HF Commerce |
| spellingShingle |
HF Commerce Jahya, Noresma Factors That Influence Muslim Consumers Preference Towards Islamic Banking Products Or Facilities - Theory Of Reasoned Action |
| description |
The purpose of this study is to identify the determinants of Muslim consumers’ intention whether to engage in Islamic banking facilities or not to engage. Ajzen and Fishbein’s (1980) Theory of Reasoned Action was used as a basis for this study. The theory posits that the immediate determinant of behavior is intention. Intention is determined by the weighted attitude toward the behavior and the weighted subjective norm. The variables under studied in this research were actual behavior, intention, attitude toward the behavior, subjective norm, and the external variables i.e. knowledge and religiosity. Combination of beliefs, evaluations, and motivation to comply determined attitude and subjective norm towards behavior. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Jahya, Noresma |
| author_facet |
Jahya, Noresma |
| author_sort |
Jahya, Noresma |
| title |
Factors That Influence Muslim Consumers Preference Towards Islamic Banking Products Or Facilities - Theory Of Reasoned Action |
| title_short |
Factors That Influence Muslim Consumers Preference Towards Islamic Banking Products Or Facilities - Theory Of Reasoned Action |
| title_full |
Factors That Influence Muslim Consumers Preference Towards Islamic Banking Products Or Facilities - Theory Of Reasoned Action |
| title_fullStr |
Factors That Influence Muslim Consumers Preference Towards Islamic Banking Products Or Facilities - Theory Of Reasoned Action |
| title_full_unstemmed |
Factors That Influence Muslim Consumers Preference Towards Islamic Banking Products Or Facilities - Theory Of Reasoned Action |
| title_sort |
factors that influence muslim consumers preference towards islamic banking products or facilities - theory of reasoned action |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Siswazah Perniagaan |
| publishDate |
2004 |
| url |
http://eprints.usm.my/25782/1/FACTORS_THAT_INFLUENCE_MUSLIM_CONSUMERS_PREFERENCE_TOWARDS_ISLAMIC_BANKING_PRODUCTS_OR_FACILITIES_-_THEORY_OF_REASONED_ACTION.pdf |
| _version_ |
1747819962071777280 |