Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context
This study examined five cause variables named as cause importance, cause proximity, consumer involvement, the fit between brand and cause, and demographic factors (gender, age, income level and education level) whether or not to influence consumer purchasing intention in Malaysia context. Kajian...
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2010
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my-usm-ep.288272017-04-17T06:23:52Z Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context 2010 Tan, Gwen Yi Wen HF5001-6182 Business This study examined five cause variables named as cause importance, cause proximity, consumer involvement, the fit between brand and cause, and demographic factors (gender, age, income level and education level) whether or not to influence consumer purchasing intention in Malaysia context. Kajian ini telah mengkaji lima jenis pemboleh ubah iaitu penyebab kepentingan, penyebab kedekatan, penglibatan pelanggan, kesesuaian jenama dan sebab, serta faktor demografi (jantina, umur, tahap pendapatan dan tahap pendidikan) atau sekurang-kuranya tidak mempengaruhi niat pembelian pelanggan di dalam konteks Malaysia. 2010 Thesis http://eprints.usm.my/28827/ http://eprints.usm.my/28827/1/CAUSE_ATTRIBUTES_IN_CAUSE_RELATED_MARKETING_THAT_INFLUENCE_CONSUMERS_PURCHASING_INTENTION_IN_MALAYSIA_CONTEXT.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business Tan, Gwen Yi Wen Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context |
| description |
This study examined five cause variables named as cause
importance, cause proximity, consumer involvement, the fit between brand and cause,
and demographic factors (gender, age, income level and education level) whether or
not to influence consumer purchasing intention in Malaysia context. Kajian ini telah mengkaji lima
jenis pemboleh ubah iaitu penyebab kepentingan, penyebab kedekatan, penglibatan
pelanggan, kesesuaian jenama dan sebab, serta faktor demografi (jantina, umur, tahap
pendapatan dan tahap pendidikan) atau sekurang-kuranya tidak mempengaruhi niat
pembelian pelanggan di dalam konteks Malaysia. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Tan, Gwen Yi Wen |
| author_facet |
Tan, Gwen Yi Wen |
| author_sort |
Tan, Gwen Yi Wen |
| title |
Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context |
| title_short |
Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context |
| title_full |
Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context |
| title_fullStr |
Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context |
| title_full_unstemmed |
Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context |
| title_sort |
cause attributes in cause related marketing that influence consumer's purchasing intention: in malaysia context |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Siswazah Perniagaan |
| publishDate |
2010 |
| url |
http://eprints.usm.my/28827/1/CAUSE_ATTRIBUTES_IN_CAUSE_RELATED_MARKETING_THAT_INFLUENCE_CONSUMERS_PURCHASING_INTENTION_IN_MALAYSIA_CONTEXT.pdf |
| _version_ |
1747820023720706048 |