Influencing Factors Of Online Advertising Towards Consumer Purchase Intention

Influencing Factors Of Online Advertising Towards Consumer Purchase Intention

The present study attempts to explore the relationship between the personal beliefs, namely product information, social image, enjoyment and falsity (no sense) ·and purchase intention, whilest attitude towards online advertising is included as a mediator. Percubaan kajian digunakan untuk meneroka...

Saved in:

書目詳細資料
主要作者:	Ren, Hongyan
格式:	Thesis
語言:	English
出版:	2009
主題:	HF5001-6182 Business
在線閱讀:	http://eprints.usm.my/28908/1/INFLUENCING_FACTORS_OF_ONLINE_ADVERTISING_TOWARDS_CONSUMER_PURCHASE_INTENTION.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

相似書籍

Factors Influencing Online Consumers' Intention to Purchase in an Online Auction and Shopping Website in Thailand
由: Naruephai, Nanchaya
出版: (2011)

Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
由: Lee , Lean Hua
出版: (2015)

Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
由: Lee , Lean Hua
出版: (2015)

Factors Influencing Consumer’s Purchase Intention Of Solar Panel In Malaysia
由: Nik Abdul Aziz, Nik Salehah
出版: (2015)

The impact of consumer learning on purchase intention of online air ticket: Multi-group analysis
由: Ahmad, Md. Hisamudin
出版: (2014)

Factors Influencing Consumers’ Purchase Intention And Willingness To Pay Towards Green Residential Buildings In Malaysia
由: Tan, Wee Lee
出版: (2015)

Factor Of Consumers Attitude Toward Mobile Advertising
由: Sea, Su Yee
出版: (2014)

Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island
由: Ooi, Say Keat
出版: (2009)

Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island
由: Ooi, Say Keat
出版: (2009)

Factors influencing intention to purchase online apparel products among Gen-Y
由: Mohamed Isha, Mohamed Ali
出版: (2020)

Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
由: Chuar , Pei Ling
出版: (2015)

Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
由: Chuar , Pei Ling
出版: (2015)

Influencing Factors Of Consumers' Green Purchase Behaviour In Penang
由: Ch'ng , Jia Cai
出版: (2011)

Factors Influencing Tiktoker's Purchasing Intention In Malaysia
由: Mohammad Asyraf, Mohammad Nazir
出版: (2024)

Consumer’s Purchase Intention For Green Label Product
由: PPSP, Pusat Pengajian Siswazah Perniagaan
出版: (2012)

Intention to Purchase Halal Products Among Consumers
由: Nur Haslizatul Liza, Ahmad
出版: (2011)

Factors Influencing Industrial Purchasing Intention Towards Malaysian Made Production Equipment In Penang
由: Wai , Poh Choo
出版: (2011)

Factors Influencing Intention To Visit Restaurant Toward Restaurant Review In Consumer Blogs
由: Chan, Chee Wah
出版: (2009)

Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context
由: Tan, Gwen Yi Wen
出版: (2010)

An Exploratory Study Of Brand Equity And Malaysian Consumer Purchase Intention Towards Hotel Accommodation
由: Ooi, Seow Chin
出版: (2014)

Factors Influencing Intention To Consume Herbal Supplement
由: SYED MOHAMED, ABBAS
出版: (2004)

Factors Influencing Intention To Consume Herbal Supplement
由: Syed Mohamed, Abbas
出版: (2004)

Consumer Perceptions From Landed Property Owners In Malaysia Towards Their Intention To Purchase Photovoltaic (Pv) System
由: Paramasivan, Lavinsaa
出版: (2015)

Determinants Of Trust Toward Online Purchasing Intention Among Post-Graduate Students In Universiti Sains Malaysia
由: Irwansyah, Irwansyah
出版: (2008)

Factors Influencing Consumers’ Behavioural Intention To Choose Organic Foods
由: Law , Bi Yuan
出版: (2015)

The Determinants Of Purchase Intention For Subtle Luxury Fashion Goods Among Malaysian Consumers
由: Ting, Mao Seng
出版: (2021)

The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
由: Lee, Wai Leng
出版: (2010)

Gender Influence On Purchase Intention The Case Study Of Thailand
由: Plabdaeng, Chanthima
出版: (2010)

The Intention To Purchase Eco-Friendly Batik Clothing: Evidence From Young Indonesian Consumers
由: Md.Noor, Norsyaqinah
出版: (2015)

Impact of brand personality, subjective norm and perceived control towards purchase intention of organic fast food
由: Othman, Charraz
出版: (2014)

Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang
由: Fereidouni, Hassan Gholipour
出版: (2008)

The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian
由: Lunyai, Janifer
出版: (2020)

Factors affecting the purchase intention of properties for investment in Klang Valley
由: Wong, Ka Fee
出版: (2019)

The Roles of Advertising and Product Quality on Online Customers' Satisfaction
由: Sukma, Pea
出版: (2011)

A Moral Extension Of The Theory Of Planned Behavior To Predict Consumers’ Purchase Intention For Energy-Efficient Household Appliances
由: Tan, Chin Seang
出版: (2014)

Determinats of Consumer Choice in Purchasing an Electrical Product
由: Teh, Chee Koon
出版: (2011)

Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia
由: Wong, Wei Yun
出版: (2014)

A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang
由: MOHD IZZUDDIN, IZRA AZLIANA
出版: (2004)

Factors That Affects Purchasing of Halal Label Product: A Study at UUM Muslim Consumer
由: Siti Haryani, Mat Yusoff
出版: (2011)

Factors Influencing The Purchased Of Products Or Services Through The Internet
由: Noor Azlina, Kamarohim
出版: (2002)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group

Cannot write session to /tmp/vufind_sessions/sess_s774qdths0mr0e8t56uubg9vm4