Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods.
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| 格式: | Thesis |
| 語言: | English |
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2006
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| 在線閱讀: | http://eprints.usm.my/29465/1/Factors_Influencing_Consumer_Behavioural_Intention.pdf |
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my-usm-ep.294652017-04-17T06:24:05Z Factors Influencing Consumer Behavioural Intention To Choose Functional Foods 2006-06 Chai, Soo Hong HF Commerce Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods. 2006-06 Thesis http://eprints.usm.my/29465/ http://eprints.usm.my/29465/1/Factors_Influencing_Consumer_Behavioural_Intention.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HF Commerce |
| spellingShingle |
HF Commerce Chai, Soo Hong Factors Influencing Consumer Behavioural Intention To Choose Functional Foods |
| description |
Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi.
This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Chai, Soo Hong |
| author_facet |
Chai, Soo Hong |
| author_sort |
Chai, Soo Hong |
| title |
Factors Influencing Consumer Behavioural Intention
To Choose Functional Foods |
| title_short |
Factors Influencing Consumer Behavioural Intention
To Choose Functional Foods |
| title_full |
Factors Influencing Consumer Behavioural Intention
To Choose Functional Foods |
| title_fullStr |
Factors Influencing Consumer Behavioural Intention
To Choose Functional Foods |
| title_full_unstemmed |
Factors Influencing Consumer Behavioural Intention
To Choose Functional Foods |
| title_sort |
factors influencing consumer behavioural intention
to choose functional foods |
| granting_institution |
USM |
| granting_department |
Pusat Pengajian Siswazah Perniagaan |
| publishDate |
2006 |
| url |
http://eprints.usm.my/29465/1/Factors_Influencing_Consumer_Behavioural_Intention.pdf |
| _version_ |
1747820153380274176 |