The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency

Ekuiti jenama (brand equity) in ruang siber semakin penting dalam persekitaran ruang siber yang ada banyak persaingan. Pelanggan lebih bersedia untuk mengulangi pembelian, membayar lebih untuk barang yang sama nilai dan qualiti serta mengwujudkan hubungan yang baik dan kekal dengan penjual yang ada...

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書目詳細資料
主要作者:	Lim , Ying San
格式:	Thesis
語言:	English
出版:	2016
主題:	HD28-70 Management Industrial Management
在線閱讀:	http://eprints.usm.my/31562/1/LIM_YING_SAN_24.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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