The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency

Ekuiti jenama (brand equity) in ruang siber semakin penting dalam persekitaran ruang siber yang ada banyak persaingan. Pelanggan lebih bersedia untuk mengulangi pembelian, membayar lebih untuk barang yang sama nilai dan qualiti serta mengwujudkan hubungan yang baik dan kekal dengan penjual yang ada...

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书目详细资料
主要作者:	Lim , Ying San
格式:	Thesis
语言:	English
出版:	2016
主题:	HD28-70 Management Industrial Management
在线阅读:	http://eprints.usm.my/31562/1/LIM_YING_SAN_24.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

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