Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context
Societal issues appear to be increasingly important in today’s business climate. Response to these issues by adopting societal marketing orientation is expected to enable firms to gain better competitive advantage. However, literature search reveals that there is a lack of research offering valid m...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English |
| 出版: |
2011
|
| 主題: | |
| 在線閱讀: | http://eprints.usm.my/43489/1/SIDDIG%20BALAL%20IBRAHIM%20BALAL.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|