Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context

Societal issues appear to be increasingly important in today’s business climate. Response to these issues by adopting societal marketing orientation is expected to enable firms to gain better competitive advantage. However, literature search reveals that there is a lack of research offering valid m...

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Main Author:	Ibrahim Balal, Siddig Balal
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HD28-70 Management Industrial Management
Online Access:	http://eprints.usm.my/43489/1/SIDDIG%20BALAL%20IBRAHIM%20BALAL.pdf
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id	my-usm-ep.43489
record_format	uketd_dc
spelling	my-usm-ep.434892019-04-12T05:26:31Z Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context 2011-08 Ibrahim Balal, Siddig Balal HD28-70 Management. Industrial Management Societal issues appear to be increasingly important in today’s business climate. Response to these issues by adopting societal marketing orientation is expected to enable firms to gain better competitive advantage. However, literature search reveals that there is a lack of research offering valid measurement and a systematic framework that demonstrates the underlying mechanisms and contingencies through which societal marketing orientation can help firms to achieve that end. Using a priori approach the study intended to propose a valid measure of societal marketing orientation and to investigate the extent of this orientation among large manufacturing firms in Malaysia. 2011-08 Thesis http://eprints.usm.my/43489/ http://eprints.usm.my/43489/1/SIDDIG%20BALAL%20IBRAHIM%20BALAL.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Ibrahim Balal, Siddig Balal Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context
description	Societal issues appear to be increasingly important in today’s business climate. Response to these issues by adopting societal marketing orientation is expected to enable firms to gain better competitive advantage. However, literature search reveals that there is a lack of research offering valid measurement and a systematic framework that demonstrates the underlying mechanisms and contingencies through which societal marketing orientation can help firms to achieve that end. Using a priori approach the study intended to propose a valid measure of societal marketing orientation and to investigate the extent of this orientation among large manufacturing firms in Malaysia.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Ibrahim Balal, Siddig Balal
author_facet	Ibrahim Balal, Siddig Balal
author_sort	Ibrahim Balal, Siddig Balal
title	Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context
title_short	Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context
title_full	Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context
title_fullStr	Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context
title_full_unstemmed	Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context
title_sort	societal marketing orientation and marketing performance: the mediating role of key market-based capabilities and the moderating effect of institutional context
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Pengurusan
publishDate	2011
url	http://eprints.usm.my/43489/1/SIDDIG%20BALAL%20IBRAHIM%20BALAL.pdf
_version_	1747821224919040000

Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context

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