The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia
This study examines the purchasing of hybrid cars in Penang, Malaysia by understanding the factors which influence the consumers’ purchase intention. Hybrid cars refers to a car which uses two or more distinct power sources to move. A hybrid car is also known as hybrid-electric vehicles (HEV) which...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/44376/1/GOH%20KAI%20NING.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|