The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia

This study examines the purchasing of hybrid cars in Penang, Malaysia by understanding the factors which influence the consumers’ purchase intention. Hybrid cars refers to a car which uses two or more distinct power sources to move. A hybrid car is also known as hybrid-electric vehicles (HEV) which...

Full description

Saved in:

Bibliographic Details
Main Author:	Goh, Kai Ning
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/44376/1/GOH%20KAI%20NING.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-usm-ep.44376
record_format	uketd_dc
spelling	my-usm-ep.443762019-05-23T00:35:20Z The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia 2014 Goh, Kai Ning HF5001-6182 Business This study examines the purchasing of hybrid cars in Penang, Malaysia by understanding the factors which influence the consumers’ purchase intention. Hybrid cars refers to a car which uses two or more distinct power sources to move. A hybrid car is also known as hybrid-electric vehicles (HEV) which is using an internal combustion engine with an electric motor. The importance of adopting a hybrid car has been gaining public attention due to its environmental conservation property as well as its fuel efficiency. However, studies which relates to the public perception on government policy, environmentalism as well as perceived value and perceived risk of this new technology product in Malaysia is less explored. 2014 Thesis http://eprints.usm.my/44376/ http://eprints.usm.my/44376/1/GOH%20KAI%20NING.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Goh, Kai Ning The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia
description	This study examines the purchasing of hybrid cars in Penang, Malaysia by understanding the factors which influence the consumers’ purchase intention. Hybrid cars refers to a car which uses two or more distinct power sources to move. A hybrid car is also known as hybrid-electric vehicles (HEV) which is using an internal combustion engine with an electric motor. The importance of adopting a hybrid car has been gaining public attention due to its environmental conservation property as well as its fuel efficiency. However, studies which relates to the public perception on government policy, environmentalism as well as perceived value and perceived risk of this new technology product in Malaysia is less explored.
format	Thesis
qualification_level	Master's degree
author	Goh, Kai Ning
author_facet	Goh, Kai Ning
author_sort	Goh, Kai Ning
title	The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia
title_short	The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia
title_full	The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia
title_fullStr	The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia
title_full_unstemmed	The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia
title_sort	determinants for purchase intention of hybrid cars in penang, malaysia
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2014
url	http://eprints.usm.my/44376/1/GOH%20KAI%20NING.pdf
_version_	1747821366010183680

The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia

Similar Items