The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang

This is a case study on the roles public relations practitioners enact in the hotel industry. The roles of 23 practitioners were studied using Broom’s (1982) 24-item role typology. The factors influencing practitioners’ role enactment were also investigated. The study employs the survey method and i...

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Bibliographic Details
Main Author: Khoo, Gim Hoon
Format: Thesis
Language:English
Published: 2012
Subjects:
Online Access:http://eprints.usm.my/44822/1/KHOO%20GIM%20HOON.pdf
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