The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang
This is a case study on the roles public relations practitioners enact in the hotel industry. The roles of 23 practitioners were studied using Broom’s (1982) 24-item role typology. The factors influencing practitioners’ role enactment were also investigated. The study employs the survey method and i...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.usm.my/44822/1/KHOO%20GIM%20HOON.pdf |
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