The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang
This is a case study on the roles public relations practitioners enact in the hotel industry. The roles of 23 practitioners were studied using Broom’s (1982) 24-item role typology. The factors influencing practitioners’ role enactment were also investigated. The study employs the survey method and i...
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my-usm-ep.448222019-07-02T07:49:06Z The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang 2012-06 Khoo, Gim Hoon P87-96 Communication. Mass media This is a case study on the roles public relations practitioners enact in the hotel industry. The roles of 23 practitioners were studied using Broom’s (1982) 24-item role typology. The factors influencing practitioners’ role enactment were also investigated. The study employs the survey method and in-depth interview. A survey was conducted to collect data using the purposive sampling method. In January 2009, survey questionnaires were distributed to practitioners in the hotel industry in Penang. Descriptive statistics were used to analyse the data. 2012-06 Thesis http://eprints.usm.my/44822/ http://eprints.usm.my/44822/1/KHOO%20GIM%20HOON.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Komunikasi |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
P87-96 Communication Mass media |
| spellingShingle |
P87-96 Communication Mass media Khoo, Gim Hoon The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang |
| description |
This is a case study on the roles public relations practitioners enact in the hotel industry. The roles of 23 practitioners were studied using Broom’s (1982) 24-item role typology. The factors influencing practitioners’ role enactment were also investigated. The study employs the survey method and in-depth interview. A survey was conducted to collect data using the purposive sampling method. In January 2009, survey questionnaires were
distributed to practitioners in the hotel industry in Penang. Descriptive statistics were used to analyse the data. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Khoo, Gim Hoon |
| author_facet |
Khoo, Gim Hoon |
| author_sort |
Khoo, Gim Hoon |
| title |
The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang |
| title_short |
The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang |
| title_full |
The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang |
| title_fullStr |
The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang |
| title_full_unstemmed |
The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang |
| title_sort |
practice of public relations in malaysia : a case study on the roles of public relations practitioners in the hotel industry in penang |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Komunikasi |
| publishDate |
2012 |
| url |
http://eprints.usm.my/44822/1/KHOO%20GIM%20HOON.pdf |
| _version_ |
1747821406088855552 |