Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies
The emergence of relationship marketing (RM) has commonly been connected to the financial services industry. In Islamic financial services industry, particularly Takaful is implementing the RM in various creative ways. Regrettably, the issue of unethical marketing practices seems to be the main cont...
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.usm.my/45427/1/MURNI%20YUSOFF.pdf |
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