Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies

The emergence of relationship marketing (RM) has commonly been connected to the financial services industry. In Islamic financial services industry, particularly Takaful is implementing the RM in various creative ways. Regrettably, the issue of unethical marketing practices seems to be the main cont...

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Main Author:	Yusoff, Murni
Format:	Thesis
Language:	English
Published:	2017
Subjects:	BP1-253 Islam
Online Access:	http://eprints.usm.my/45427/1/MURNI%20YUSOFF.pdf
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id	my-usm-ep.45427
record_format	uketd_dc
spelling	my-usm-ep.454272019-09-17T02:18:20Z Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies 2017-03 Yusoff, Murni BP1-253 Islam The emergence of relationship marketing (RM) has commonly been connected to the financial services industry. In Islamic financial services industry, particularly Takaful is implementing the RM in various creative ways. Regrettably, the issue of unethical marketing practices seems to be the main contributors to the surrender of policy among Takaful participants in Malaysia. Therefore, this research intends to explore the issue from the root which derives from the worldview and epistemology embedded in RM by investigating the RM approach implemented in Takaful companies. The differences in worldview and epistemology have lead to different practices in reality of business. 2017-03 Thesis http://eprints.usm.my/45427/ http://eprints.usm.my/45427/1/MURNI%20YUSOFF.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat kajian Pengurusan Pembangunan Islam
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	BP1-253 Islam
spellingShingle	BP1-253 Islam Yusoff, Murni Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies
description	The emergence of relationship marketing (RM) has commonly been connected to the financial services industry. In Islamic financial services industry, particularly Takaful is implementing the RM in various creative ways. Regrettably, the issue of unethical marketing practices seems to be the main contributors to the surrender of policy among Takaful participants in Malaysia. Therefore, this research intends to explore the issue from the root which derives from the worldview and epistemology embedded in RM by investigating the RM approach implemented in Takaful companies. The differences in worldview and epistemology have lead to different practices in reality of business.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Yusoff, Murni
author_facet	Yusoff, Murni
author_sort	Yusoff, Murni
title	Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies
title_short	Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies
title_full	Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies
title_fullStr	Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies
title_full_unstemmed	Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies
title_sort	investigating the use of islamic based relationship marketing approach in selected malaysia takaful companies
granting_institution	Universiti Sains Malaysia
granting_department	Pusat kajian Pengurusan Pembangunan Islam
publishDate	2017
url	http://eprints.usm.my/45427/1/MURNI%20YUSOFF.pdf
_version_	1747821508892295168

Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies

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