Antecedents And Outcomes Of Customer Engagement Behavior In The Airline Brand Fan Pages
The dynamic, ubiquitous, and real-time interaction enabled by social media has revolutionized marketing practices and consumer behavior; offering new ways to gather and share information and most importantly, opening new engagement and collaboration possibilities. Although the possibilities provi...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/48538/1/CHUAHHUIWEN_THESIS%20cut.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|