Measuring Customer Orientation Of Salespeople: A Study On Housebuyers
This study examines the perception of customer orientation of salespeople among housebuyers. Buying a house is a very complex task involves financial risk to the buyer, thus, the primary objective of this study is to assess the degree which housebuyers rate salespeople as being customer oriented...
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| Format: | Thesis |
| Language: | English |
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1999
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my-usm-ep.486362021-03-15T07:06:42Z Measuring Customer Orientation Of Salespeople: A Study On Housebuyers 1999-05 Bakar, Zarir Abu HF5001-6182 Business This study examines the perception of customer orientation of salespeople among housebuyers. Buying a house is a very complex task involves financial risk to the buyer, thus, the primary objective of this study is to assess the degree which housebuyers rate salespeople as being customer oriented and examining. The relationship between customer orientation and buyer satisfaction. Four dimensions used to measure customer orientation include; responsiveness, ability to fulfil buyer's needs, assistance to buyers on purchase and after sales service. These four dimensions of customer orientation were measured upon 82 research respondents. Statistical tests and analysis were conducted to observe differences, if any, between respondent belonging to variety of socio-economic and demographic characteristics. 1999-05 Thesis http://eprints.usm.my/48636/ http://eprints.usm.my/48636/1/ZAHIR%20ABU%20BAKAR%20cut.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business Bakar, Zarir Abu Measuring Customer Orientation Of Salespeople: A Study On Housebuyers |
| description |
This study examines the perception of customer orientation of salespeople
among housebuyers. Buying a house is a very complex task involves financial risk to
the buyer, thus, the primary objective of this study is to assess the degree which
housebuyers rate salespeople as being customer oriented and examining. The
relationship between customer orientation and buyer satisfaction. Four dimensions
used to measure customer orientation include; responsiveness, ability to fulfil buyer's
needs, assistance to buyers on purchase and after sales service. These four dimensions
of customer orientation were measured upon 82 research respondents. Statistical tests
and analysis were conducted to observe differences, if any, between respondent
belonging to variety of socio-economic and demographic characteristics. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Bakar, Zarir Abu |
| author_facet |
Bakar, Zarir Abu |
| author_sort |
Bakar, Zarir Abu |
| title |
Measuring Customer Orientation Of Salespeople: A Study
On Housebuyers |
| title_short |
Measuring Customer Orientation Of Salespeople: A Study
On Housebuyers |
| title_full |
Measuring Customer Orientation Of Salespeople: A Study
On Housebuyers |
| title_fullStr |
Measuring Customer Orientation Of Salespeople: A Study
On Housebuyers |
| title_full_unstemmed |
Measuring Customer Orientation Of Salespeople: A Study
On Housebuyers |
| title_sort |
measuring customer orientation of salespeople: a study
on housebuyers |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Siswazah Perniagaan |
| publishDate |
1999 |
| url |
http://eprints.usm.my/48636/1/ZAHIR%20ABU%20BAKAR%20cut.pdf |
| _version_ |
1747821954774073344 |