The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator

The constant shift experienced in the business realm has always affected the academic domain. In order to stay competitive, being proactive is in essence. The term ‘proactive behaviour’ has garnered much attention from scholars since the past two decades due to its significantly positive effect on w...

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Bibliographic Details
Main Author: Cheah, Chew Sze
Format: Thesis
Published: 2020
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