The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator

The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator

The constant shift experienced in the business realm has always affected the academic domain. In order to stay competitive, being proactive is in essence. The term ‘proactive behaviour’ has garnered much attention from scholars since the past two decades due to its significantly positive effect on w...

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Main Author: Cheah, Chew Sze
Format: Thesis
Language:English
Published: 2020
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/52585/1/Pages%20from%20CHEAH%20CHEW%20SZE%20-%20TESIS.pdf
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id my-usm-ep.52585
record_format uketd_dc
spelling my-usm-ep.525852022-05-25T08:23:26Z The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator 2020-10 Cheah, Chew Sze HF5001-6182 Business The constant shift experienced in the business realm has always affected the academic domain. In order to stay competitive, being proactive is in essence. The term ‘proactive behaviour’ has garnered much attention from scholars since the past two decades due to its significantly positive effect on work. In light of the academic community, this very concept, nonetheless, has remained untapped; thus the pressing need for rigorous seminal studies to validate proactive behaviour in this academic context. In line with the strong belief in fabulous brand held by the management, universities are expected to attract not only students, but also multiple talents to enhance their performances 2020-10 Thesis http://eprints.usm.my/52585/ http://eprints.usm.my/52585/1/Pages%20from%20CHEAH%20CHEW%20SZE%20-%20TESIS.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Cheah, Chew Sze
The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator
description The constant shift experienced in the business realm has always affected the academic domain. In order to stay competitive, being proactive is in essence. The term ‘proactive behaviour’ has garnered much attention from scholars since the past two decades due to its significantly positive effect on work. In light of the academic community, this very concept, nonetheless, has remained untapped; thus the pressing need for rigorous seminal studies to validate proactive behaviour in this academic context. In line with the strong belief in fabulous brand held by the management, universities are expected to attract not only students, but also multiple talents to enhance their performances
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Cheah, Chew Sze
author_facet Cheah, Chew Sze
author_sort Cheah, Chew Sze
title The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator
title_short The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator
title_full The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator
title_fullStr The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator
title_full_unstemmed The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator
title_sort influence of employer branding on proactive work behaviour among academicians in private higher education institutions: work engagement as a mediator
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2020
url http://eprints.usm.my/52585/1/Pages%20from%20CHEAH%20CHEW%20SZE%20-%20TESIS.pdf
_version_ 1747822195672875008

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