Influence Of Islamic Branding On Brand Resonance Of Nestlé: A Comparative Study Between Malaysia And Pakistan
The Muslim consumer market has recently emerged as an attractive consumer market for global brands due to their growing numbers and purchasing power. However, the brands targeting Muslim consumers occasionally face various forms of anti-consumption behaviours stemming from perceived brand-religio...
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| Format: | Thesis |
| Language: | English |
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2021
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| Online Access: | http://eprints.usm.my/52725/1/SYEDA%20NAZISH%20ZAHRA%20BUKHARI.pdf |
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