The Determinants Of Purchase Intention For Subtle Luxury Fashion Goods Among Malaysian Consumers

The global sales of luxury fashion products have dropped significantly due to the COVID 19 outbreak, and many experts foresee that the sales of the luxury market will continue to decline in 2021, coupled with the decline need of signaling wealth for conspicuous luxury goods. The two factors have con...

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Bibliographic Details
Main Author: Ting, Mao Seng
Format: Thesis
Published: 2021
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