The Determinants Of Purchase Intention For Subtle Luxury Fashion Goods Among Malaysian Consumers

The global sales of luxury fashion products have dropped significantly due to the COVID 19 outbreak, and many experts foresee that the sales of the luxury market will continue to decline in 2021, coupled with the decline need of signaling wealth for conspicuous luxury goods. The two factors have con...

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Main Author:	Ting, Mao Seng
Format:	Thesis
Language:	English
Published:	2021
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/53001/1/TING%20MAO%20SENG%20-%20TESIS.pdf
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id	my-usm-ep.53001
record_format	uketd_dc
spelling	my-usm-ep.530012022-06-23T00:03:53Z The Determinants Of Purchase Intention For Subtle Luxury Fashion Goods Among Malaysian Consumers 2021-04 Ting, Mao Seng HF5001-6182 Business The global sales of luxury fashion products have dropped significantly due to the COVID 19 outbreak, and many experts foresee that the sales of the luxury market will continue to decline in 2021, coupled with the decline need of signaling wealth for conspicuous luxury goods. The two factors have contributed to the rise of inconspicuous luxury fashion goods consumption. Therefore, this study examines the factors that influence Malaysian consumers’ inconspicuous consumption or purchase intention of subtle luxury fashion goods. This study contributes to the existing body of knowledge by integrating both Theory of Interpersonal Behaviour (TIB) and Model Action Phase (MAP) as underlying theories. This study also contributes to a growing body of literature on luxury fashion goods' purchase intention by empirically examining the attitudinal, social, and affective factors. There have been very few past research that examined all three simultaneous factors that influence consumers’ purchase intention of luxury fashion goods. Furthermore, this research investigates the contextual factors and habits to explain the variance between purchase intentions and inconspicuous consumption behaviours. Apart from the theoretical contributions mentioned, this study suggests that luxury marketers, luxury owners, and luxury retailers should implement limited-edition and personalisation strategy to enhance product exclusivity, improve consumers’ awareness of the subtle luxury fashion items through endorsement strategy, create a promotion video that emphasises their subtle luxury fashion product quality, engage with customers by profiling their shopping history and collecting customer information, create heightened store atmospherics for inconspicuous consumers, and involve various corporate social responsibility campaigns 2021-04 Thesis http://eprints.usm.my/53001/ http://eprints.usm.my/53001/1/TING%20MAO%20SENG%20-%20TESIS.pdf application/pdf en public phd doctoral Perpustakaan Hamzah Sendut Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Ting, Mao Seng The Determinants Of Purchase Intention For Subtle Luxury Fashion Goods Among Malaysian Consumers
description	The global sales of luxury fashion products have dropped significantly due to the COVID 19 outbreak, and many experts foresee that the sales of the luxury market will continue to decline in 2021, coupled with the decline need of signaling wealth for conspicuous luxury goods. The two factors have contributed to the rise of inconspicuous luxury fashion goods consumption. Therefore, this study examines the factors that influence Malaysian consumers’ inconspicuous consumption or purchase intention of subtle luxury fashion goods. This study contributes to the existing body of knowledge by integrating both Theory of Interpersonal Behaviour (TIB) and Model Action Phase (MAP) as underlying theories. This study also contributes to a growing body of literature on luxury fashion goods' purchase intention by empirically examining the attitudinal, social, and affective factors. There have been very few past research that examined all three simultaneous factors that influence consumers’ purchase intention of luxury fashion goods. Furthermore, this research investigates the contextual factors and habits to explain the variance between purchase intentions and inconspicuous consumption behaviours. Apart from the theoretical contributions mentioned, this study suggests that luxury marketers, luxury owners, and luxury retailers should implement limited-edition and personalisation strategy to enhance product exclusivity, improve consumers’ awareness of the subtle luxury fashion items through endorsement strategy, create a promotion video that emphasises their subtle luxury fashion product quality, engage with customers by profiling their shopping history and collecting customer information, create heightened store atmospherics for inconspicuous consumers, and involve various corporate social responsibility campaigns
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Ting, Mao Seng
author_facet	Ting, Mao Seng
author_sort	Ting, Mao Seng
title	The Determinants Of Purchase Intention For Subtle Luxury Fashion Goods Among Malaysian Consumers
title_short	The Determinants Of Purchase Intention For Subtle Luxury Fashion Goods Among Malaysian Consumers
title_full	The Determinants Of Purchase Intention For Subtle Luxury Fashion Goods Among Malaysian Consumers
title_fullStr	The Determinants Of Purchase Intention For Subtle Luxury Fashion Goods Among Malaysian Consumers
title_full_unstemmed	The Determinants Of Purchase Intention For Subtle Luxury Fashion Goods Among Malaysian Consumers
title_sort	determinants of purchase intention for subtle luxury fashion goods among malaysian consumers
granting_institution	Perpustakaan Hamzah Sendut
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2021
url	http://eprints.usm.my/53001/1/TING%20MAO%20SENG%20-%20TESIS.pdf
_version_	1747822214792609792

The Determinants Of Purchase Intention For Subtle Luxury Fashion Goods Among Malaysian Consumers

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