The Determinants Of Purchase Intention For Subtle Luxury Fashion Goods Among Malaysian Consumers

The Determinants Of Purchase Intention For Subtle Luxury Fashion Goods Among Malaysian Consumers

The global sales of luxury fashion products have dropped significantly due to the COVID 19 outbreak, and many experts foresee that the sales of the luxury market will continue to decline in 2021, coupled with the decline need of signaling wealth for conspicuous luxury goods. The two factors have con...

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書目詳細資料
主要作者:	Ting, Mao Seng
格式:	Thesis
語言:	English
出版:	2021
主題:	HF5001-6182 Business
在線閱讀:	http://eprints.usm.my/53001/1/TING%20MAO%20SENG%20-%20TESIS.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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