Factors Influencing Consumers' Intention To Use Self-service Technology In Saudi Arabia Retail Industry
This study used the Technology Acceptance Model (TAM) and the Diffusion of Innovation Theory (DIT) as a theoretical background. It extends TAM and DIT theories to self-service technology and investigates the factors influencing consumers’ intention to use self-service technology in the Saudi Arabian...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.usm.my/59370/1/KHALUFI%20NASSER%20ALI%20M%20-%20TESIS24.pdf |
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