The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance
A country's economy relies heavily on small and medium-sized enterprises (SMEs). However, some SMEs were unable to maintain outstanding performance in international markets. According to dynamic-capability theory, a global mindset and export market orientation are crucial factors in achievin...
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| Format: | Thesis |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.usm.my/60693/1/NURUL%20ULYA%20BINTI%20ABDUL%20RAHMAN%20-%20TESIS24.pdf |
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