The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance

The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance

A country's economy relies heavily on small and medium-sized enterprises (SMEs). However, some SMEs were unable to maintain outstanding performance in international markets. According to dynamic-capability theory, a global mindset and export market orientation are crucial factors in achievin...

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Main Author: Rahman, Nurul Ulya Abdul
Format: Thesis
Language:English
Published: 2023
Subjects:
LC5800-5808 Distance education.
Online Access:http://eprints.usm.my/60693/1/NURUL%20ULYA%20BINTI%20ABDUL%20RAHMAN%20-%20TESIS24.pdf
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spelling my-usm-ep.606932024-06-05T01:51:43Z The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance 2023-09 Rahman, Nurul Ulya Abdul LC5800-5808 Distance education. A country's economy relies heavily on small and medium-sized enterprises (SMEs). However, some SMEs were unable to maintain outstanding performance in international markets. According to dynamic-capability theory, a global mindset and export market orientation are crucial factors in achieving desired performance. This research investigates the effects of global mindset and export market orientation on the international performance of food industry SMEs in Malaysia. On the other hand, decision-making logic (causation and effectuation) is a mediating variable in the linkages between global mindset and international performance. On top of that, this research incorporates domestic strategic alliance as a moderating variable between export market orientation and international performance relationship. This quantitative study was conducted on food industry SMEs in the emerging country, Malaysia. The PLS-SEM technique was used to analyse the data. The results showed that two aspects of a global mindset, responsiveness expectations and divisional coordination expectations, positively impacted decision-making logic (causation and effectuation). One aspect of export market orientation, export intelligence responsiveness, has a positive effect on international performance. The results reveal that the mediating role of decision-making logic on the linkages between global mindset and international performance was insignificant. 2023-09 Thesis http://eprints.usm.my/60693/ http://eprints.usm.my/60693/1/NURUL%20ULYA%20BINTI%20ABDUL%20RAHMAN%20-%20TESIS24.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pendidikan Jarak Jauh
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic LC5800-5808 Distance education.
spellingShingle LC5800-5808 Distance education.
Rahman, Nurul Ulya Abdul
The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance
description A country's economy relies heavily on small and medium-sized enterprises (SMEs). However, some SMEs were unable to maintain outstanding performance in international markets. According to dynamic-capability theory, a global mindset and export market orientation are crucial factors in achieving desired performance. This research investigates the effects of global mindset and export market orientation on the international performance of food industry SMEs in Malaysia. On the other hand, decision-making logic (causation and effectuation) is a mediating variable in the linkages between global mindset and international performance. On top of that, this research incorporates domestic strategic alliance as a moderating variable between export market orientation and international performance relationship. This quantitative study was conducted on food industry SMEs in the emerging country, Malaysia. The PLS-SEM technique was used to analyse the data. The results showed that two aspects of a global mindset, responsiveness expectations and divisional coordination expectations, positively impacted decision-making logic (causation and effectuation). One aspect of export market orientation, export intelligence responsiveness, has a positive effect on international performance. The results reveal that the mediating role of decision-making logic on the linkages between global mindset and international performance was insignificant.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Rahman, Nurul Ulya Abdul
author_facet Rahman, Nurul Ulya Abdul
author_sort Rahman, Nurul Ulya Abdul
title The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance
title_short The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance
title_full The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance
title_fullStr The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance
title_full_unstemmed The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance
title_sort effect of global mindset and export market orientation on malaysian food industry smes towards international performance
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Pendidikan Jarak Jauh
publishDate 2023
url http://eprints.usm.my/60693/1/NURUL%20ULYA%20BINTI%20ABDUL%20RAHMAN%20-%20TESIS24.pdf
_version_ 1804888987192524800

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