Changing Gender Roles in Prime-Time Television Commercials in Malaysia and the UK?
This study focused on analyzing gender role portrayals in the Malaysian and the UK advertising industry and its relation to demographic and socio-cultural structures. The findings then were compared to previous studies done by Furnham & Skae (1999) and Bresnahan et. al (2001) to ascertain whe...
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| Format: | Thesis |
| Language: | English |
| Published: |
2004
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| Online Access: | http://eprints.utem.edu.my/id/eprint/12956/1/Changing_Gender_Roles_in_Prime-Time_Television_Commercials_in_Malaysia_and_the_UK.pdf |
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