Market Orientation Of Value Chains Based On Two Case Studies From Livestock Industry In Malaysia

This paper extends the concept of market orientation from the firm to the value chain level and seeks to develop empirically founded propositions on determinants of different levels of market orientation of value chains. Two case studies on value chains within the areas of agribusiness are conduc...

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Bibliographic Details
Main Author: Khairul Niza, Yahya
Format: Thesis
Published: 2008
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