The effectiveness of marketing tools in student admission in higher education institutes in Malaysia
In Malaysia, there are lots of Higher education's institutions (HEI) operated and this created a stiff competition among the institution to attract student's admission into their HEI. Thus, this study is to find the inter relation in between the marketing mix concept with perception of stu...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/14958/1/The%20effectiveness%20of%20marketing%20tools%20in%20student%20admission%20in%20higher%20education%20institutes%20in%20Malaysia.pdf http://eprints.utem.edu.my/id/eprint/14958/2/The%20effectiveness%20of%20marketing%20tools%20in%20student%20admission%20in%20higher%20education%20institutes%20in%20Malaysia.pdf |
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http://eprints.utem.edu.my/id/eprint/14958/1/The%20effectiveness%20of%20marketing%20tools%20in%20student%20admission%20in%20higher%20education%20institutes%20in%20Malaysia.pdfhttp://eprints.utem.edu.my/id/eprint/14958/2/The%20effectiveness%20of%20marketing%20tools%20in%20student%20admission%20in%20higher%20education%20institutes%20in%20Malaysia.pdf