The influence of ingredients towards Malaysian consumer's preferences on facial care moisturiser : a case of Malacca consumer

Facial moisturiser is one of the important components of the facial care segment in Cosmetics and Toiletries industry. Malaysian facial care industry is growing rapidly and offers opportunity for local entrepreneur to gain profit The rapid innovation pertaining to ingredients used in the formulation...

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Bibliographic Details
Main Author: Md Kasim, Raihani
Format: Thesis
Published: 2007
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