Consumers' Attitude Towards Online Shopping : The Affecting Of Recommendation Agents

Online shopping is the use of technology for better marketing performance. The retailers are developing strategies to meet the demand of online shoppers they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping. Therefore, the...

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Bibliographic Details
Main Author: Mas'od, Siti Nor Rafidah
Format: Thesis
Published: 2016
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