Consumers' Attitude Towards Online Shopping : The Affecting Of Recommendation Agents

Online shopping is the use of technology for better marketing performance. The retailers are developing strategies to meet the demand of online shoppers they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping. Therefore, the...

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Main Author:	Mas'od, Siti Nor Rafidah
Format:	Thesis
Language:	English English
Published:	2016
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utem.edu.my/id/eprint/18831/1/Consumers%27%20Attitude%20Towards%20Online%20Shopping%20%20The%20Affecting%20Of%20Recommendation%20Agents%2024%20Pages.pdf http://eprints.utem.edu.my/id/eprint/18831/2/Consumers%E2%80%99%20Attitude%20Towards%20Online%20Shopping%20The%20Affecting%20Of%20Recommendation%20Agents.pdf
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id	my-utem-ep.18831
record_format	uketd_dc
institution	Universiti Teknikal Malaysia Melaka
collection	UTeM Repository
language	English English
advisor	Zakaria, Mohd Hafiz
topic	H Social Sciences (General) HF Commerce
spellingShingle	H Social Sciences (General) HF Commerce Mas'od, Siti Nor Rafidah Consumers' Attitude Towards Online Shopping : The Affecting Of Recommendation Agents
description	Online shopping is the use of technology for better marketing performance. The retailers are developing strategies to meet the demand of online shoppers they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping. Therefore, the researcher has decided to study consumer’s attitudes towards online shopping and specifically studying the factors influencing recommendation agent towards consumers’ decision making to shop online. The respondents selected for the research is lecturers from KPTM Batu Pahat. The sample size selected for this research is 90 and the researcher used convenience sampling technique. The results of the study indicate that recommendation agents have a significant impact on consumer decision making. As expected, the use of the recommendation agents reduces consumers’ effort to search for products information. The findings indicated that among the four factors for this research have shown the most attractive and influencing factor for online shoppers is convenience, following security the second most influencing and thirdly time saving. Results have also showed that Website Design/ concerns are very important to how consumer get the information about product that they want to buy. Hence, the effectiveness of recommendation agents helps the consumers to get information and comparison.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Mas'od, Siti Nor Rafidah
author_facet	Mas'od, Siti Nor Rafidah
author_sort	Mas'od, Siti Nor Rafidah
title	Consumers' Attitude Towards Online Shopping : The Affecting Of Recommendation Agents
title_short	Consumers' Attitude Towards Online Shopping : The Affecting Of Recommendation Agents
title_full	Consumers' Attitude Towards Online Shopping : The Affecting Of Recommendation Agents
title_fullStr	Consumers' Attitude Towards Online Shopping : The Affecting Of Recommendation Agents
title_full_unstemmed	Consumers' Attitude Towards Online Shopping : The Affecting Of Recommendation Agents
title_sort	consumers' attitude towards online shopping : the affecting of recommendation agents
granting_institution	Universiti Teknikal Malaysia Melaka
granting_department	Faculty of Information and Communication Technology
publishDate	2016
url	http://eprints.utem.edu.my/id/eprint/18831/1/Consumers%27%20Attitude%20Towards%20Online%20Shopping%20%20The%20Affecting%20Of%20Recommendation%20Agents%2024%20Pages.pdf http://eprints.utem.edu.my/id/eprint/18831/2/Consumers%E2%80%99%20Attitude%20Towards%20Online%20Shopping%20The%20Affecting%20Of%20Recommendation%20Agents.pdf
_version_	1747833951166136320
spelling	my-utem-ep.188312021-10-10T22:41:08Z Consumers' Attitude Towards Online Shopping : The Affecting Of Recommendation Agents 2016 Mas'od, Siti Nor Rafidah H Social Sciences (General) HF Commerce Online shopping is the use of technology for better marketing performance. The retailers are developing strategies to meet the demand of online shoppers they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping. Therefore, the researcher has decided to study consumer’s attitudes towards online shopping and specifically studying the factors influencing recommendation agent towards consumers’ decision making to shop online. The respondents selected for the research is lecturers from KPTM Batu Pahat. The sample size selected for this research is 90 and the researcher used convenience sampling technique. The results of the study indicate that recommendation agents have a significant impact on consumer decision making. As expected, the use of the recommendation agents reduces consumers’ effort to search for products information. The findings indicated that among the four factors for this research have shown the most attractive and influencing factor for online shoppers is convenience, following security the second most influencing and thirdly time saving. Results have also showed that Website Design/ concerns are very important to how consumer get the information about product that they want to buy. Hence, the effectiveness of recommendation agents helps the consumers to get information and comparison. UTeM 2016 Thesis http://eprints.utem.edu.my/id/eprint/18831/ http://eprints.utem.edu.my/id/eprint/18831/1/Consumers%27%20Attitude%20Towards%20Online%20Shopping%20%20The%20Affecting%20Of%20Recommendation%20Agents%2024%20Pages.pdf text en public http://eprints.utem.edu.my/id/eprint/18831/2/Consumers%E2%80%99%20Attitude%20Towards%20Online%20Shopping%20The%20Affecting%20Of%20Recommendation%20Agents.pdf text en validuser https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=101699 mphil masters Universiti Teknikal Malaysia Melaka Faculty of Information and Communication Technology Zakaria, Mohd Hafiz 1. Ghasemaghaei, M., Hassanein, K., & Benbasat, I. (2014). Intention to Use Recommendation Agents for Online Shopping: The Role of Cognitive Age and Agent Complexity. 2. Hostler, R. E., Yoon, V. Y., Guo, Z., Guimaraes, T., & Forgionne, G. (2011). Assessing the impact of recommender agents on on-line consumer unplanned purchase behavior. Information & Management, 48(8), 336-343. 3. Jain, N. (2014). E Marketing and the consumer decision making process. 4. Jusoh, Z. M., & Ling, G. H. (2012). Factors influencing consumers’ attitude towards e-commerce purchases through online shopping. International Journal of Humanities and Social Science, 2(4), 223-230. 5. Jin, L. Y., Osman, A., Romle, A. R., & Haji-Othman, Y. (2015). Attitude towards Online Shopping Activities in Malaysia Public University. Mediterranean Journal of Social Sciences, 6(2S1), 456. 6. Karimi, S. (2013). A purchase decision-making process model of online consumers and its influential factora cross sector analysis. 7. Katawetawaraks, C., & Cheng, L. W. (2011). Online shopper behavior: Influences of online shopping decision. Asian Journal of Business Research, 1(2). 8. Karami, M., Hozhabri, A. A., Asgharizadeh, E., Md Nor, K., Khan, S. U. R., & Hajizadeh Gashti, M. A. (2014, April). Elements affect online repurchase intentions of Malaysia's online shoppers. In e-Commerce in Developing Countries: With Focus on e-Trust (ECDC), 2014 8th International Conference on (pp. 1-9). IEEE. 9. Kowatsch, T., & Maass, W. (2010). In-store consumer behavior: How mobile recommendation agents influence usage intentions, product purchases, and store preferences. Computers in Human Behavior, 26(4), 697-704. 10. Li, P. (2010). Factors that affect students’ decision making on buying computers: online or in retail shops. 11. Moshrefjavadi, M. H., Dolatabadi, H. R., Nourbakhsh, M., Poursaeedi, A., & Asadollahi, A. (2012). An analysis of factors affecting on online shopping behavior of consumers. International Journal of Marketing Studies, 4(5), p81. 12. Madahi, A., Sukati, I., Mazhari, M. Y., & Rashid, W. N. (2012). Consumer decision making styles amongst young generation in Malaysia. European Journal of Social Sciences, 30(2), 263-275. 13. Sultan, M. U., & Uddin, M. (2011). Consumers’ Attitude towards Online Shopping: Factors influencing Gotland consumers to shop online. 14. Wang, W., & Benbasat, I. (2008). Attributions of trust in decision support technologies: A study of recommendation agents for e-commerce. Journal of Management Information Systems, 24(4), 249-273. 15. Wang, W., & Benbasat, I. (2007). Recommendation agents for electronic commerce: Effects of explanation facilities on trusting beliefs. Journal of Management Information Systems, 23(4), 217-246. 16. Xiao, B., & Benbasat, I. (2007). E-commerce product recommendation agents: Use, characteristics, and impact. Mis Quarterly, 31(1), 137-209. 17. Zendehdel, M., Paim, L. H., & Osman, S. B. (2015). Students’ online purchasing behavior in Malaysia: Understanding online shopping attitude. Cogent Business & Management, 2(1), 1078428.

Consumers' Attitude Towards Online Shopping : The Affecting Of Recommendation Agents

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